Effy Diamonds

Evergreen site campaign for Effy Jewelry, 2024

Images anchored a PLP Plus module designed to guide shoppers intuitively through the brand’s diamond assortment, transforming a functional filter into an elevated, editorial moment.

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Ring Builder
(UX DESIGN)
Effy Style Edit
(ART DIRECTION)
Amber
(CREATIVE DIRECTION/STYLING)
Knitty P
(BRANDING AND ART DIRECTION)
Effy Gemstones
(ART DIRECTION)
Quadriga Management
(IMAGE CURATION)
Homeless in Madison
(PHOTOGRAPHY)