Effy Diamonds

Evergreen site campaign for Effy Jewelry, 2024

The images were featured in the PLP Plus module, powering a filter that lets customers explore and refine their search within the diamond category.

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Ring Builder
(UX DESIGN)
Effy Style Edit
(ART DIRECTION)
Knitty P
(BRANDING AND ART DIRECTION)
Quadriga Management
(IMAGE CURATION)
Effy Gemstones
(ART DIRECTION)
Homeless in Madison
(PHOTOGRAPHY)
Amber
(CREATIVE DIRECTION/STYLING)