ABOUT THE PROJECT
Promise by Effy is a fine jewelry brand specializing in lab-grown engagement and wedding day jewelry. Our team aimed to create a bespoke experience for our customers, empowering them to virtually design their own engagement ring. We set out to design a tool that is both intuitive and enjoyable to use, allowing users to explore various designs and preview their creations in a 360-degree live rendering.
01
Conducted in-depth research on competitor ring builders and collaborated with virtual jewelry specialists and diamond experts to define an intuitive user flow.
02
Created initial wireframes to outline the product structure and user journey.
03
Refined the visual design for both desktop and mobile platforms.
04
Delivered pixel-perfect Figma files and guided the development team through build process.
