Promise Ring Builder

UX design for digital custom engagement ring for bridal jewelry brand, Promise by Effy.

ABOUT THE PROJECT
Promise by Effy is a fine jewelry brand specializing in lab-grown engagement and wedding day jewelry. Our team aimed to create a bespoke experience for our customers, empowering them to virtually design their own engagement ring. We set out to design a tool that is both intuitive and enjoyable to use, allowing users to explore various designs and preview their creations in a 360-degree live rendering.
01
Researched competitors ring builders and partnered with virtual jewelry tech and
diamond experts to determine the user flow.
02
Designed wireframes lorem ipsum sit dolor amet adipiscing lorem ipsum sit dolor amet.

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